internet marketing literature review
13 chapter 2: review of literature 2.1 introduction this chapter consists of review of literature related with influence of online marketing on consumers and also. Literature review. the purpose of creating a literature review concerning the topic of guerrilla marketing online is to publish secondary research findings of. A literature review on: an exploration of internet programming technologies for learning wayne state university csc5750 principles of web technology.
This paper presents a literature review of, and classification scheme for, internet marketing (im) research. the review covers 270 journal articles published between. Official full-text publication: e-marketing-a literature review from a small businesses perspective on researchgate, the professional network for scientists.. Marketing on the internet — who can benefit a review of marketing channel choice literature reveals a set of factors and channel choice functions that are.
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